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American fashions biggest press event of the year has seen a more humble approach because of the economy. And even though the economy has been gloomy, color was the story in fashion weeks 9 day event, which helped to bring a bit of escapism. This seasons fashion show was scaled back in light of the economy and lent itself a more personable approach as opposed to being the usual all out fashion bang. This year 09′ has seen a more thoughtful and conscience observance than past fashion week events.

This year everyone had to be more aware of their disposable income because while retailers are struggling to stay in business it ‘s wise to scale back spending. Over the past two decades fashion shows have become more extravagant, however in the past most of the famous name brands presented their new clothing lines in their own showroom with approximately 150 guests. So what can be said about fashion week 2009–with the excitement of fashion week there also came a spirit of humbleness. Every creative person really needs to sit back and understand what it is that they are producing and what the market is in this new 2009 economy.

Brian Reyes Fall 2009 runway show, Mercedes-Benz Fashion Week

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